News
News, dates, events, notices
Consultants expand their scope
Create a substantial basis for decision-making in a volatile environment
Online Workshop
In cooperation with Brigitte Bauer
GWS Forum 2021 "Wir wissen es doch auch nicht"
Time
>> 25.02.2021, 5 to 6:30 p.m.
Organizer >>
GWS-Netzwerk e.V.
Participation
>> also for non-offical members of the GWS network
Dates and events
| date | place | theme | More info |
|---|---|---|---|
| 22.07.2020 | online Workshop | Social Media | Mein LinkedIn Profil | on demand |
| 22.10.2020 | online Workshop | Content Marketing and SEO | on demand |
| 09.12.2020 | online workshop followed by a consultation | Find your path to success. With Ikigai. | see flyer for download |
Technical articles on management, marketing and technology
There are so many exciting topics that I jump on almost every day. I am happy to take the time to enrich my knowledge with current research and discussions. Ultimately, this benefits my consulting expertise and thus my customers and clients. Sometimes I also take the time to write a technical article. I look forward to your feedback and suggestions!
01
Social Media im B2B? Ja!
There are an infinite number of social media platforms. Not all are relevant in the B2B segment. But in German-speaking countries, LinkedIn and XING as well as YouTube have become indispensable. For professional exchange, for cooperation, for targeted customer language and of course for maintaining contacts.
Read more about social media in B2B
02
Digitization = buzzword?
The word digitization is on everyone's lips. And that is exactly the dilemma: everyone has their own view of digitization and chooses their own interpretation. But what significance does digitization have now?
Read more about my interpretation of digitization
Events, realizations, opinions
Everything that seems relevant to me.
My address in what3words format
October 2017
what3words is a global address system that some global companies and organizations now use. what3words has divided the earth into 3 mx 3 m squares and assigned a unique 3-word address to each of these squares. In this way, everyone can find every location precisely and use the address faster, easier and more clearly than in any other system for communication. The service can be used via the free app for mobile devices and via the online map and can be integrated into any other app, platform or website with just a few lines of programming code. It is exciting to see which new business models will result from this global addressing of each quadrant worldwide. The usual spelling for these (my) locations: ///minutes.swan. opposite
Successful trade fair presence from mailings, web news, PR to exhibition stand construction
October 2017
My customer JBW GmbH, the Munich-based specialists for electrical drive technology, accepted the booth at the international Motek trade fair in Stuttgart without any complaints. For six years now, the trade fair appearance has been "shining" with my flexible architecture concept and design at the Motek industrial fairs in Stuttgart and SPS IPC Drives in Nuremberg. I always sincerely thank my stand construction team, the printer and the graphic designer, because I can really rely on everyone. In advance, a mailing was sent to selected customers and business partners using the TYPO3-based mailing system, which was introduced in August, in order to provide them with free entry tickets and to draw attention to a new, not yet announced electric motor. I now wish my customer every success with their trade fair appearance!
IP strategy was well received and awakened
May 2017
On behalf of a corporation, I initially created a rough strategy paper on requirements and implementation in dealing with intellectual property (IP). For this technically oriented company, it is business-relevant to synchronize the IP strategy holistically with the corporate strategy and not only tackle it fractally in the development or legal department.
The website relaunch of MERLIN Diagnostika is done
April 2017
The technically outdated and therefore above all insecure website of my long-term customer, the Rhenish MERLIN Diagnostika (part of the Bruker Group since autumn 2017), was shut down several times by hackers. That finally gave the impetus to completely redesign the website.
Together with my business partner, the website and hosting provider SpaceNet AG Munich, the web design was defined and the content of the previous website was transferred. This current TYPO 3-based content management system now serves me for the German-English language corporate and product communication of MERLIN and its MICRONAUT products in microbiology.
The Gruber Sicherheitsberatung website goes online
November 2016
Gruber Sicherheitsberatung is my valued business partner in the field of data protection and data security. I created his website for him, from the concept to the content - text and photos - as well as corporate design. Similarly, new business cards were produced and the presentation layout adapted.
I look forward to continued good cooperation.
Post-merger integration of Eberspächer Electronics / STAR Electronics completed
November 2015
After the legal transition, I continued to work as an interim manager for the Göppingen company, the sale of which I supported from the Eberspächer Group in autumn 2014. The taking over STAR Cooperation had already bought Berger Elektronik GmbH a few years earlier. So it was now time to integrate the Göppingen company into the group of companies (transfer of personnel, IT, SAP, occupational safety, QM etc.) and to synchronize the product portfolio from product management through development to manufacturing in the automotive electronics sector. An additional challenge arose to look for new business premises for "my" Göppingen company as well as to determine the spatial use and necessary renovations. Saying goodbye to this great team at all levels in Göppingen as well as in Sindelfingen and Böblingen was really difficult for me.
Election as deputy chairman of the board of VDI BV Munich, Upper and Lower Bavaria eV
March 2015
The VDI offers an excellent platform for exchanging experiences and for networking with entrepreneurs, executives, experts - including women in the engineering profession, of course. I am happy to represent as deputy Board chairmen honorary this regional organization at the local level.
In the VDI District Association Munich, Upper and Lower Bavaria eV (including Austria), I have been leading the VDI Working Group Women in Engineering since spring 2012 and was appointed to the board in the summer (formally at the 2013 general meeting). "I would like to thank you for your trust and am very happy to be involved in the interests of engineers, as they are all strong drivers of technology in teaching and business."
Closing of the takeover of Eberspächer Eletronics GmbH
September 2014
The four-month mandate as interim manager at Eberspächer Electronics GmbH in Göppingen was very exciting and full of responsibility. The managing director, who was responsible for the companies in the Eberspächer Automotive Controls division, posed real challenges: It was all about
- to keep the employees on board - I finally even have four new engineers to support the business operations in terms of development, production and sales and to keep the extensive due diligence process productive, which should be completed by the end of the year.
Everything done successfully!
My big thanks to the many people involved, who put a lot of trust in me and gave me a lot of freedom.
Overwhelming feedback in the supplier evaluation as part of the ISO: 9000 certification
March 2014
My customer, JBW GmbH, is enthusiastic about the very good response in the supplier evaluation by their customers. The customer survey as part of the regular ISO: 9000 recertification was planned and carried out in detail. More on this in their press release.